Tomy Ward Education
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Sunday, 21 July 2013 14:13

Phenomenological Analysis in Design

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Students Protesting the Design of an Auckland Performing Arts Centre

This article was first published in Design Studies magazine (UK) in 1989  under the title "Phenomenological Analysis in the Design Process". It interrogates the role played by ideology in the value systems inherent in  design, in architecture and (by extension) in aesthetics. It critiques the Modernist notion of rationality and shows it to be a myth which masks a desire for cultural control and imposition.  The article was a precursor to my later (PhD) research into Critical Theory and particularly Critical Aesthetics. As such it lacks the depth of analysis of my later work, but is still, I believe, of historical interest within the context of the material available on the website.

Using examples from:

it demonstrates how group creativity can be developed using techniques from phenomenological analyses th achieve consensus designs which reflect the multivalent perceptions of the designers. It follows on from research into Design Archetypes and prefigures the later writings on Ideology and Design.

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