This article first appeared in the 3rd Edition of the New Zealand ecotourism Guidebook, Organic Explorer NZ . Written by Dr. Mike Joy, a Senior Lecturer in Ecology and Environmental Science at Massey University, it directly challenges the advertising mythology of the New Zealand Tourism Industry, and particularly the assertions of the Prime Minister and Minister of Tourism, Jon Key that New Zealand is a pure and green playground. Dr. Joy lays out in graphic detail, the facts about the state of the New Zealand environment and in particular the degradation of its rivers and lakes. In the face of a frenzied media campaign to piggy-back off the World Premier of the Hobbit movie Tourism New Zealand is presenting a false image of the country to the world. This article tells it like it really is.
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See also the related article: Silencing Environmental Criticism